How it works
A system, not a campaign.
How we work with you, and what we install in your stack, on one page. The whole thing is built to make growth measurable, so you always see what your marketing spend turns into.
The engagement pathway
Five steps from your first demo to ongoing infrastructure.
- 01
Book your funnel demo
We build a custom funnel in your branding and walk you through it live. You see the product before anything else.
- 02
Free strategy call
We pressure-test the numbers against your real capacity and tell you if you're a strong fit. No pitch deck.
- 03
Free build phase
Campaigns, landing pages, tracking and intake automation, built at zero cost upfront.
- 04
Day 1 to 90 management
Weekly optimization. 100% of management fees refunded if we miss the agreed pace by day 90.
- 05
Day 91 onward
The compounding starts. Same honest weekly reporting, same outcome-first lens.
The growth infrastructure we install
Four layers. Each one solves a specific operational gap.
When the build phase starts, the PATH System installs four layers of Growth Infrastructure. Each one solves a specific operational gap most practices have. Together they compound. Alone they fail.
01 · Tracking & Attribution
HIPAA-tier conversion tracking that survives Apple's privacy changes, GA4 deprecation, and a compliance audit.
Know which inquiries actually became clients, not just which clicks happened. Stop spending on channels that look busy but don't fill your caseload.
Tracking alone is a dashboard. Tracking that connects to the next three layers is a P&L.
02 · Landing Pages
Condition-specific pages built for ad-traffic search intent, not the agency-template Home / About / Services register.
Turn "I'm researching options" into "I scheduled a call." Page-level conversion rates that compound your ad spend instead of leaking it.
A landing page is only worth as much as what happens to the inquiry it captures. The next two layers are what catch it.
03 · Intake Routing
Same-day automated follow-up. Call, text, and email triggers within the first 10 minutes of an inquiry, plus operationally realistic handoff to your front desk.
Catch the inquiry before the prospect moves on. The single biggest leak in behavioral health practice growth is the gap between someone reaching out and someone responding.
Most practices think they have a lead problem. The real gap is here, in the minutes after someone reaches out and before anyone responds.
04 · Conversion Reporting
Weekly reports plus monthly retainer reviews showing channel performance through to booked intake, not just click metrics.
See which channels actually fill your calendar, not which look busy in a Google Ads dashboard. Know exactly where to invest the next dollar.
On its own, reporting just describes the past. Sitting on top of the three layers below it, it tells you where the next dollar should go.
See the infrastructure in production at Janz, Prosperity, and Golden Roots →
One-off activities don't compound. Workflows do.
Think about how care actually gets delivered in your practice. Not as a pile of disconnected activities, but as workflows: intake, assessment, treatment plan, follow-up, each step handing off cleanly to the next, each one measured. You'd never run a practice any other way. Marketing that actually grows a practice has to work the same way, as a workflow with clean handoffs, not a batch of one-off campaigns.
Most agencies sell channels. SEO is one product, paid ads is another, conversion optimization is a third, intake software is somebody else's job. The prospect ends up with five vendors managing five disconnected systems that don't share data, and the gaps between them are where 30 to 50 percent of the growth leaks out.
Growth Infrastructure is the inverse. Every layer talks to the next one. The tracking knows what the landing pages are converting on. The landing pages know what the intake routing is doing with the inquiries. The reporting reads from all three. When the system is integrated, a 5 percent improvement at any layer compounds across all four. When it's not, that same 5 percent improvement is invisible because the next layer wastes it.
"Most practice growth ends at 'more leads.' The part nobody owns is what happens between someone reaching out and someone booking. The agencies that don't own that part can't compound results. They can only stack tactics."
Elan Siedband, Founder
HIPAA-tier tracking. LegitScript-aware. No GA4.
- HIPAA-tier tracking
- Conversion data flows through a BAA-covered pipeline. No PHI ever touches Google Analytics, Facebook Pixel, or any platform that doesn't sign a BAA. Browser-side pings from condition-specific URLs route through a HIPAA-compliant intermediary first.
- LegitScript-aware
- For substance use treatment centers, every campaign respects LegitScript requirements. We don't ask you to choose between visibility and certification.
- Why no GA4
- Google doesn't sign BAAs for GA4. OCR's 2023 tracking-tech guidance treats browser pings from condition-specific URLs as PHI disclosure. GA4 is not in any GMP client's tag manager. The reporting still works, the data is more reliable, the compliance posture is defensible.
What's different about month 5 to 6
"Most agencies design engagements around the 90-day pulse because their structure is set up to either renew or churn at that point. Ours is the opposite: the meaningful work happens after day 91."
The same compounding shows up in the named results: TLA Therapy reached a 500% increase in booked consults, and Soho Integrative EMDR a 6x increase, on the curve that builds after the first few months. The compounding effect IS the engagement. Early wins get attention. Sustained growth keeps you on the system.
What we charge, what we don't, and when fees refund.
We charge for
- A management fee, only after it works. Billed only once the system produces your first booked intake. We model the exact number for your practice on the strategy call and cap your spend at what you can clinically serve. Your ad budget is separate and goes straight to Google.
We don't charge for
- The funnel demo. We build a custom funnel in your branding and walk you through it live.
- The strategy call. We tell you on the call whether you're a strong fit.
- The build phase. Nothing paid until your first booked intake. Typical build window: 2 to 3 weeks.
When fees refund
- 100% management fee refund if we miss the agreed pace of booked intakes by day 90. A full refund of every management fee you've paid since launch, not a partial credit.
Common questions
Eight things prospects ask before booking.
Most owners we talk to have been, so we built the model around that. The build is free, and you don't pay a management fee until the system produces a real booked intake. If we then miss the agreed pace by day 90, you get back every management dollar you've paid since launch, not a partial credit toward future work.
It's a management fee, and your ad budget is separate. Your spend goes straight to Google and we never touch it. We model the fee for your practice on the strategy call and cap your spend at what you can clinically serve, so we're never pushing budget past your capacity to grow our fee. And if it isn't producing your agreed pace of clients by day 90, the fee comes back.
We won't. We cap your volume at what you can clinically serve and pause spend the moment you're full. We're not a lead broker. Growth that outruns your capacity isn't growth, it's churn.
No. Anyone who does is overclaiming. We commit to the pace of new booked intakes against an agreed number, set in the strategy call after we've looked at your data. The pace is what determines the refund clause.
Most engagements run 12 to 24 months. The compounding work happens after month 5 to 6. Practices that stay past day 90 are typically still running with us 18 months later.
Behavioral health practices: outpatient therapy groups, psychiatry clinics (integrative psych, TMS, ketamine), and treatment centers (IOP, PHP, residential for mental health and SUD). Our deepest, named proof is here, and the whole approach was built for this vertical.
Google doesn't sign BAAs for GA4 and OCR's tracking guidance treats browser pings from condition-specific URLs as PHI disclosure. We use HIPAA-tier tracking that gives you the data without the compliance exposure.
Often yes. If the current site has a working domain, decent technical foundation, and is HIPAA-aware, we layer infrastructure on top. If the site is the bottleneck, we build a new one as part of the free build phase.
Ready to see what we'd build for you?
Book a short demo and we build you a custom landing page funnel in your branding, with the automations pre-wired, then walk you through it live. No payment, no pitch.