Golden Roots Therapy · Child + family specialty
22 → 55 leads
4 months · $76 blended CPL · 8.4× ROAS
From a standing start on two service lines to predictable weekly intake volume in the first quarter of work.
The results, charted
Qualified leads per month.
Across two service lines, first quarter of work. Source: GMP tracking + practice records.
The work
The four layers of growth infrastructure, installed in the first build phase.
- 01
Tracking & Attribution
HIPAA-tier conversion tracking installed in week one.
Server-side conversion tracking through a BAA-covered pipeline. Two service lines tracked separately. No PHI in browser pings. GA4 explicitly excluded.
- 02
Landing Pages
Two condition-specific landing pages, one ad-account-friendly URL structure.
Child therapy and family therapy pages, each tuned for the ad search intent on its keyword cluster. Shared component library so updates ship to both with one edit.
- 03
Intake Routing
Same-day SMS + email follow-up with handoff to the front desk inside 10 minutes.
Inquiry → automated text within 90 seconds → email within 5 minutes → front-desk call within 10 minutes. The intake gap that loses 30 to 50 percent of inquiries elsewhere is closed before it opens here.
- 04
Conversion Reporting
Weekly reports tracking ad spend through to booked intake by service line.
Booked intake conversations, by service line, by week, the metric that actually fills the calendar instead of impressions and clicks. The reporting drives the next week's optimization.
The receipts
Lead volume by month + blended CPL.
22 → 55
Qualified leads, month 1 to month 4
$76
Blended cost per lead across both service lines
8.4×
ROAS on combined Google Ads + local SEO investment
~$86K
Modeled revenue across the 4-month engagement
"The first lead came in on launch day. By month three, we were turning down work because the calendar was full. The infrastructure was the unlock — not just the ads, the whole stack."
Heather, Golden Roots Therapy
Before, during, after.
-
Before
No working ad system. Some Google Ads spend running with no conversion tracking, no landing pages, no intake routing. Inquiries handled manually by the front desk when they came in via the contact form.
-
During
4-month coordinated build: HIPAA tracking, two service-line landing pages, automated intake routing with same-day handoff, weekly reporting through to booked intake. Optimization weekly.
-
After
Predictable weekly intake volume. ~14 qualified leads per month at $76 CPL. Booked-intake conversion rate ~85%. Front desk has a working playbook for every inquiry that comes in.
Want the same system for your practice?
Book a short demo and we build you a custom landing page funnel in your branding, with the automations pre-wired, then walk you through it live.