Janz Family Therapy · Group therapy practice
38 leads
Month one · $76 blended cost per inquiry
A 13-clinician group practice with no working ad system, ready to grow beyond Psychology Today and word of mouth.
The results, charted
Qualified leads, month one vs the prior ads attempt.
A previous agency made account changes that cost more and produced zero qualified leads. Source: GMP tracking + practice records.
The work
The four layers of Growth Infrastructure, installed in the build phase.
- 01
Tracking & Attribution
HIPAA-tier conversion tracking installed before launch.
Server-side tracking through a BAA-covered pipeline, no GA4, every inquiry tied to the campaign and keyword that produced it from day one.
- 02
Campaigns & Landing Pages
A clean account and a page matched to the search.
Search campaigns built around the practice's real specialties, paired with a landing page tuned to convert the click into an inquiry instead of a bounce.
- 03
Intake Routing
Inquiry to first contact, fast.
Automated follow-up within minutes and a clear handoff to the front desk, so the practice caught inquiries while they were still ready to act.
- 04
Conversion Reporting
Weekly reporting through to booked intake.
Booked intake conversations by week, not vanity metrics. The reporting kept the spend honest and drove each week's optimization.
The receipts
The numbers, reconciled.
38
Qualified leads in the first month
$76
Blended cost per inquiry
0 → 1
From no working ad system to a predictable one
13
Clinicians the system was built to keep busy
"We went from hoping the phone would ring to knowing roughly how many inquiries the week would bring. That predictability changed how we hire."
Practice leadership, Janz Family Therapy
Before, during, after.
Before
No working ad system. Growth depended on Psychology Today listings and word of mouth, with no way to turn the dial up when the practice had capacity.
During
HIPAA-tier tracking, clean search campaigns, a converting landing page, automated intake routing, and weekly reporting, all built before the first dollar of management was charged.
After
38 qualified leads in the first month at $76 each, then predictable weekly volume the practice could plan hiring around.
Want the same system for your practice?
Book a short demo and we build you a custom landing page funnel in your branding, with the automations pre-wired, then walk you through it live.