Prosperity · Treatment center, MH & SUD
$1.39M
3 months · 34x ROAS · 26x return on investment
A treatment center running ads with no real attribution and a broken path between the click and the call. We rebuilt the account and the system around it.
The results, charted
Booked client revenue by month.
Same ad spend across all three months. The month-three jump came from rebuilding the path between click and call. Source: GMP tracking + the center's records.
The work
The four layers of Growth Infrastructure, installed in the build phase.
- 01
Tracking & Attribution
HIPAA-tier, LegitScript-aware tracking rebuilt from scratch.
Server-side conversion tracking through a BAA-covered pipeline, no GA4, attribution built to survive a platform audit. For the first time the center could see which campaigns produced real admissions.
- 02
Account Restructure
The Google Ads account rebuilt around levels of care.
Campaigns restructured by program and intent, wasted spend cut weekly, and the keyword set tightened to the searches that actually precede an admission.
- 03
Landing Pages & Intake
A real path between the click and the call.
Condition-specific landing pages replaced the generic site, and admissions routing closed the gap between an inquiry and the first human contact. The month-three lift came almost entirely from rebuilding this path.
- 04
Conversion Reporting
Weekly reporting through to booked admissions.
Spend followed through to booked admissions by campaign, by week, measured against the metric that pays the bills rather than impressions and clicks. The reporting drove the next week of optimization.
The receipts
The numbers, reconciled.
$1.39M
Booked revenue across the 3-month engagement
34x
Return on ad spend
26x
Return on total investment
3 mo
Time to the result, from a standing rebuild
"For the first time we could actually see which dollar produced which admission. That changed every decision we made after."
Clinical leadership, Prosperity
Before, during, after.
Before
Ads running with no real attribution. A generic website, no condition-specific pages, and a slow path between an inquiry and the first call. No way to tell which spend produced admissions.
During
Account rebuilt around levels of care, HIPAA-tier tracking installed, landing pages and admissions routing added, weekly reporting through to booked admissions.
After
$1.39M booked in three months at 34x ROAS. A system the team can read in five minutes and a clear line from every dollar of spend to the admissions it produced.
Want the same system for your practice?
Book a short demo and we build you a custom landing page funnel in your branding, with the automations pre-wired, then walk you through it live.