The ad
What your future clients see on Google
Real search ads we run for therapy and psychiatry practices, in the spot right before someone books. (Illustrative.)
When someone types your service into Google, they're closer to booking than at any other moment. We build the campaigns that win that search, and send it somewhere built to convert.
Behavioral health is one of the most expensive, most regulated corners of Google Ads. Four things quietly drain the budget of practices that run it themselves or hand it to a generalist.
Google steers you toward automation and Performance Max that spend where it suits Google, not you. The controls that protect a healthcare budget are buried, and the interface changes every few months.
Tying a click to a booked client takes server-side tracking, call tracking and clean conversion actions. Most accounts never get there, so the budget runs on faith and Google spends toward the wrong thing.
Condition-specific URLs, form data and the wrong analytics tag can send protected health information to platforms that never signed a BAA. One careless pixel is a real exposure, and GA4 is off the table.
An agency that also does plumbers and dentists points your ads at a homepage, lets Google chase the cheapest clicks and reports impressions. You pay for curiosity, not booked clients.
We don't guess at a number and let Google sort it out. Every campaign is designed from three inputs, then structured by service line and paced to what you can actually serve.
The services and specialties you want to grow, and the real capacity you have to see them. We only drive what you can serve.
What the high-intent searches actually cost and how much volume exists, mapped per service line and city.
What you have to invest, spread across the service lines where the math works, never past the capacity you can serve.
Every Monday you get a plain-English report: what came in, what it cost and what we're changing. Not impressions and clicks, the inquiries your money actually produced, and how we use that to lift performance week over week.
Your therapy campaigns held a $58 to $71 cost per inquiry this month, comfortably under the $75 target, with Teen & Family the most efficient at $58. Psychiatry stayed under $100 as planned. It may be worth watching whether Teen & Family holds that efficiency as its volume grows.
Book a demo and we'll have built a custom funnel for your highest-value service, ready to walk through live. You pay nothing until we launch.