Terms of Service

Using our website

By using the site or submitting a form on it, you agree to Part 1.

Who we are and what this site is

GrowMyPractice LLC ("GrowMyPractice," "we," "us") is a business-to-business marketing agency for behavioral health practices. This website describes our services and lets practice owners request a demo. Nothing on this site is medical, clinical, legal or financial advice.

No guarantee of results

Marketing outcomes depend on many factors we don't control, including your market, your capacity, your pricing and how your team handles inquiries. Case studies and figures on this site describe specific past engagements and are not a promise of future results. Any performance commitment that applies to you will be the one written into your signed Service Agreement and its addenda, not this website.

Using the site

Use the site for its intended purpose. Don't attempt to disrupt it, scrape it at scale, misuse the forms or use it in any way that breaks the law. The information you submit must be accurate and yours to share.

Age requirement

This website and our SMS messaging program are intended for adults. You must be at least 18 years old to submit a form, book a call or consent to receive text messages from GrowMyPractice LLC. We do not knowingly collect information from anyone under 18 through this website.

Text message (SMS) program terms

Our booking form has two separate, optional text message consent boxes. By providing your mobile number and checking one or both, you agree to receive text messages from GrowMyPractice LLC. The non-marketing box covers messages about your inquiry, including scheduling, appointment confirmations and appointment reminders. The marketing box covers client case studies and overview videos. You can check either box, both or neither. Consent to receive text messages is not a condition of any purchase or of booking a call.

You must be 18 years or older to opt in to receive text messages from GrowMyPractice LLC.

Message frequency varies. Message and data rates may apply. Reply STOP at any time to unsubscribe, after which you will receive a confirmation and no further messages. Reply HELP, or email team@growmypractice.ai, for assistance. Carriers are not liable for delayed or undelivered messages.

For details on the mobile information we collect and how we handle it, including that we do not share mobile opt-in data with third parties for marketing, see our Privacy Policy.

Our content

The text, design, logos and other material on this site belong to GrowMyPractice or our licensors, and are protected by intellectual-property law. You may view and share links to the site, but please don't copy or reuse our content without permission.

Links and third-party tools

The site may link to or embed third-party tools, such as our scheduling and CRM provider. Those services have their own terms and privacy practices, and we aren't responsible for them. Booking a call or submitting a form may route your information to those providers so they can perform services for us.

Limitation of liability

The site is provided as-is. To the fullest extent the law allows, GrowMyPractice is not liable for indirect or consequential damages arising from your use of the site. This doesn't limit any rights you have as a client under your Service Agreement and Part 2.

Changes to Part 1

We may update Part 1 from time to time. When we do, we will change the date above. Continued use of the site means you accept the updated terms. Changes to Part 2 follow section 18.4 of the Client Service Terms.

Governing law

California law governs these terms, without regard to conflict-of-law rules. Disputes go to the state or federal courts in Marin County, California.

Client Service Terms

Part 2 applies to the marketing services GrowMyPractice LLC ("GrowMyPractice," "we," "us") provides to healthcare practices and treatment programs ("you"). It's part of every Service Agreement we sign. In Part 2, "these terms" means Part 2.

1. Definitions

• Agreement means your signed Service Agreement, any addenda, the Business Associate Agreement and these terms.
• Services means the work described in your Service Agreement.
• Launch Date means the day your ads first go live.
• Ad Platforms means Google, Meta and any other advertising platform we run ads on for you.
• Your Materials means anything you give us: logos, photos, bios, clinical and service information, insurance lists and access to your accounts.
• Deliverables means the ad copy, page copy, images and campaign settings we create specifically for you.
• Our Materials means our page templates and code, automation designs, scripts, prompts, reporting formats, software, tools, methods and know-how, including improvements we make while working with you.
• PHI has the meaning given in the Business Associate Agreement.

2. The Services

2.1 Scope. We'll provide the Services in your Service Agreement and Benchmarks Addendum. Anything else, including new service lines, locations, ad channels, websites or SEO, needs a written change. Email from someone authorized to sign for you counts.

2.2 How we do the work. We decide how to perform the Services, including which tools, settings and methods to use, as long as we meet the Agreement.

2.3 Routine changes. You approve new ad and page copy before it goes live (section 4). You don't need to approve routine account management, which includes bids, keywords, negative keywords, targeting, schedules, testing copy you've already approved and budget changes within your agreed monthly ad spend.

2.4 Team and subcontractors. We may use employees, contractors and service providers. We're responsible for their work. Anyone who handles PHI does so under written terms at least as protective as the Business Associate Agreement.

2.5 Delays on your side. If you're late with access, approvals, information or payment, our timelines move by the same number of days. The Benchmarks Addendum explains how this affects the guarantee.

3. Your responsibilities

You agree to:

• give us the access we need within 2 business days of signing and keep it in place;
• give us accurate and complete information, and tell us promptly when something changes, such as your services, insurance accepted, providers, locations, hours or capacity;
• keep the licenses, certifications and registrations your services and the Ad Platforms require, such as LegitScript where it applies;
• respond to the inquiries the Services produce, since how your team handles inquiries is outside our control;
• run your own HIPAA program, including your Notice of Privacy Practices, your website privacy policy and your staff training;
• pay Ad Platforms and your other vendors directly, unless the Service Agreement says otherwise;
• tell us before anyone else (your staff or another vendor) changes the accounts we manage. We're not responsible for the results of changes we didn't make; and
• not ask us to do anything that's false, misleading or illegal.

4. Approvals and compliance

4.1 You're the final approver. We draft ads and pages following the Ad Platforms' policies and common healthcare advertising standards. You review and approve copy before it goes live. You're responsible for the accuracy of claims about your clinical services, outcomes, licenses, credentials, insurance participation and pricing.

4.2 Not legal or clinical advice. We're a marketing provider. Nothing we say or deliver is legal, regulatory, billing or clinical advice. Check with your own advisors on those questions.

4.3 Testimonials and reviews. We'll only use testimonials, reviews or patient stories that you give us and confirm you have written consent to use. You're responsible for meeting FTC rules and your licensing board's rules on testimonials.

4.4 Healthcare fraud and abuse laws. Our fees are set in advance, reflect fair market value for the work and never depend on the number or value of inquiries, referrals, patients, intakes or admissions. We don't refer patients to you or steer patients to any provider. Neither of us will offer or pay anything for patient referrals. Each of us confirms that it isn't excluded from any federal healthcare program and will tell the other right away if that changes.

4.5 Texts, calls and AI voice features. When the Services include texting, calling or an AI voice assistant, we set them up following your instructions and the consent wording you approve. You're the sender of those messages and calls. You're responsible for having the consent the law requires for any contact list you give us, for keeping accurate texting registration details and for meeting call recording and AI disclosure laws where your callers are. We'll set up the disclosures you approve.

4.6 Ad measurement. Ad Platforms don't sign Business Associate Agreements. We set up measurement so form answers and contact details aren't sent to them, as described in the Business Associate Agreement. You agree to that approach as part of the Services.

5. Ad spend and Ad Platforms

5.1 Your accounts, your spend. You own your Ad Platform accounts and pay Ad Platforms directly. Ad spend isn't part of our fees, and we can't refund it.

5.2 Budgets. We manage spend within the monthly amount you approve. Budget changes need your written approval. Email or chat messages count.

5.3 What we don't control. Ad Platforms set their own rules and can change them, reject ads, limit accounts, raise prices, report data differently or go down. They also bill you directly, including for clicks that turn out to be invalid. We'll help you respond and appeal, but we're not responsible for Ad Platform decisions, charges or outages.

6. Fees and payment

6.1 Fees. You'll pay the fees in your Service Agreement. Fees don't include taxes. You'll pay any sales or similar taxes that apply, other than taxes on our income.

6.2 Automatic payment. You authorize us to charge your card or bank account on file for amounts due under the Agreement. If a charge fails, we'll let you know, and you'll update your payment method within 5 business days.

6.3 Late payment. Amounts more than 10 days late may carry a late charge of 1.5% per month, or the highest rate the law allows if that's lower. After written notice, we may pause the Services, and we may pause your campaigns so spend doesn't run unmanaged. Pausing the Services doesn't pause your fees during the initial term. You'll pay reasonable costs of collecting overdue amounts, including attorneys' fees.

6.4 Billing questions. If you think a charge is wrong, tell us in writing within 30 days of the charge. We'll work with you in good faith to fix it. Please raise it with us before disputing a charge with your bank or card company. A chargeback for an amount you owe is a breach of the Agreement.

6.5 Usage costs and third-party tools. Usage costs for phone numbers, texts, calls and AI voice minutes are billed monthly at our cost, unless we agree in writing that they're included in your management fee. If you ask for a paid third-party tool that isn't in the Service Agreement, we'll get your approval before adding it, and you'll pay its cost.

6.6 Fee changes. After the initial term, we may change our fees with at least 30 days' written notice. If you don't want the new fees, you can end the Agreement before they take effect.

6.7 Refunds. Fees are non-refundable except as the 7-day opt-out in your Service Agreement, the Benchmarks Addendum or section 8.4 says.

7. Term

7.1 The Agreement starts on the effective date in your Service Agreement and continues through the initial term. After that it renews month to month until either side ends it.

7.2 After the initial term, either side may end the Agreement for any reason with 30 days' written notice.

7.3 If you end the Agreement during the initial term without cause, fees for the rest of the initial term are still due.

8. Ending the Agreement early

8.1 For breach. Either side may end the Agreement if the other materially breaches it and doesn't fix the breach within 15 days of written notice for unpaid fees, or 30 days for anything else.

8.2 Right away. Either side may end the Agreement right away with written notice if the other becomes insolvent, or if continuing would require it to break the law.

We may also end it right away if you ask us to run false, misleading or illegal marketing, lose a license your services require, are excluded from a federal healthcare program, or harass or threaten our team.

8.3 What you owe. When the Agreement ends, you'll pay fees earned up to the end date. If it ends under 7.3, or because we ended it for your breach under 8.1 or 8.2, fees for the rest of the initial term are also due.

8.4 If we're the ones in breach. If you end the Agreement because we materially breached it and didn't fix it, we'll refund any fees you prepaid for the period after the end date, and you won't owe fees for the rest of the initial term.

9. When the Agreement ends

Within 15 business days of the end date, as long as your account is paid up:

• we'll remove our access to your Ad Platform accounts and other systems, or hand access to whoever you name;
• we'll export your data to you in a standard file format through a secure method, including your contacts, form and questionnaire submissions, booking history and notes, then return or destroy PHI as the Business Associate Agreement requires;
• we'll give you the copy and images we created for you;
• your intake pages come down on the end date, so pause your ads or point them elsewhere before then; and
• we'll transfer tracking phone numbers we set up for you if the carrier allows it and you ask within 30 days. After that we may release them.

Our Materials, including page templates, page code and automation builds, stay with us. If you want a page or automation rebuilt in your own systems, we can quote that separately.

10. Ownership

10.1 Your Materials stay yours. You give us permission to use them to provide the Services. You confirm you have the rights to give them to us.

10.2 Deliverables become yours once you've paid for them. Until then, you may use them while the Agreement is in place.

10.3 Our Materials stay ours. While the Agreement is in place, you may use them as part of the Services. Deliverables may include parts of Our Materials. You don't get ownership of those parts, but you may keep using the copy and images we hand over to you.

10.4 Know-how and data. We may use general skills and know-how we gain while working with you. We may also use de-identified and aggregated performance data, such as click and cost benchmarks, to improve our services and to set benchmarks for other clients. That data never includes PHI and never identifies you.

10.5 Feedback. If you give us ideas or feedback about our services, we may use them without owing you anything.

11. Confidentiality

Each side will keep the other's non-public information confidential, use it only for the Agreement and share it only with people who need it and are bound to keep it confidential. This doesn't cover information that's public through no fault of the receiving side, was already known to it, is independently developed or is lawfully received from someone else. Either side may disclose information when the law requires it, after giving the other notice where allowed. These duties last 3 years after the Agreement ends, and for as long as trade secrets remain trade secrets. PHI is governed by the Business Associate Agreement, not this section.

12. Using your name

We may list your practice's name and logo as a client on our website and in sales materials. You can tell us in writing to stop at any time. We'll only publish a case study, quote or results tied to your name with your written approval. We'll never publish PHI.

13. Warranties

13.1 Our promise. We'll perform the Services in a professional and workmanlike way, consistent with generally accepted industry standards. If we don't, tell us in writing within 30 days. We'll redo the affected work or, if we can't, refund the fees for that part. Along with the Clear Path Guarantee, this is your remedy for work that doesn't meet this promise.

13.2 No promised results. Marketing results depend on things we don't control, such as your market, competitors, Ad Platform changes, your capacity, your pricing and how your team handles inquiries. Except for the Clear Path Guarantee, we don't promise any result, including any number of inquiries, clients, patients, intakes, admissions or revenue. Past results for other clients don't predict yours.

13.3 Everything else. To the extent the law allows, we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

14. Limits on liability

14.1 Indirect damages. Neither side is liable to the other for lost profits, lost revenue, lost patients, lost data or any indirect, incidental, special, consequential or punitive damages, even if warned they were possible.

14.2 Cap. Each side's total liability under the Agreement is limited to the fees you paid us in the 6 months before the event that caused the claim.

14.3 Higher cap for PHI. For claims that we breached the Business Associate Agreement, our total liability is limited to the greater of (a) the fees you paid us in the 12 months before the event or (b) the amount our insurance actually pays for the claim.

14.4 Exceptions. The limits in 14.1 and 14.2 don't apply to your obligation to pay fees, to either side's fraud or willful misconduct or to anything the law doesn't allow to be limited.

14.5 Time to bring claims. Any claim must be brought within 1 year after the person bringing it knew or should have known about it, unless the law requires a longer period.

15. Indemnification

15.1 By you. You'll defend us and cover our reasonable losses, including reasonable attorneys' fees, from third-party claims arising from: (a) Your Materials; (b) claims in your approved copy about your clinical services, credentials, licenses or insurance participation; (c) your clinical care or business operations; (d) messages or calls sent to contacts you provided without the required consent; (e) changes made to the accounts we manage by you or anyone else other than us; or (f) your breach of the Agreement or the law.

15.2 By us. We'll defend you and cover your reasonable losses, including reasonable attorneys' fees, from third-party claims that Our Materials infringe someone's intellectual property, or arising from our breach of the Business Associate Agreement. This doesn't apply to claims caused by Your Materials or your instructions.

15.3 Process. The side asking to be covered must tell the other promptly, let it control the defense and cooperate at its expense. Neither side may settle a claim in a way that admits fault for the other or binds the other without its consent.

15.4 Section 14 applies to amounts owed under this section.

16. Disputes

16.1 Talk first. If a dispute comes up, either side may send written notice. Decision-makers from both sides will try in good faith to resolve it within 30 days before either side goes to court. Either side may still go to court sooner to collect unpaid fees or to protect confidential information or intellectual property.

16.2 Law and courts. California law governs the Agreement, without regard to conflict-of-law rules. Disputes go to the state or federal courts in Marin County, California, and both sides agree to those courts' jurisdiction. Either side may use small claims court where it qualifies.

16.3 Attorneys' fees. In any lawsuit about the Agreement, the side that wins may recover its reasonable attorneys' fees and costs.

17. Events outside anyone's control

Neither side is responsible for delays or failures caused by events outside its reasonable control. These include Ad Platform outages or policy changes, failures of internet, hosting or phone providers, cyberattacks on third parties, natural disasters, government action and public health emergencies. This section doesn't excuse late payment.

18. General terms

18.1 Relationship. We're an independent contractor. Neither side can bind the other.

18.2 Assignment. You may not assign the Agreement without our written consent. We may assign it to a company that acquires our business or the part of it that provides the Services, and we'll tell you if we do.

18.3 Notices. Notices may be sent by email to the billing email in your Service Agreement and to team@growmypractice.ai, or to an address the other side gives in writing. A notice of breach or termination should say so in the subject line.

18.4 Changes to these terms. We may update these terms by posting a new version and emailing you at least 30 days before it takes effect. A change that's materially worse for you doesn't apply during your initial term unless you agree. If you're month to month and don't accept a change, you can end the Agreement before it takes effect. Other changes to the Agreement must be in writing from both sides. Email from people authorized to sign counts.

18.5 Entire agreement. The Agreement is the full agreement on its subject and replaces earlier proposals and discussions. If documents conflict, the order in your Service Agreement applies. Purchase order terms you send us don't apply.

18.6 Other terms. If a court finds part of the Agreement unenforceable, the rest stays in effect and that part is enforced as far as the law allows. Not enforcing a right isn't a waiver of it. Sections that by their nature should last beyond the end of the Agreement do so, including sections 6, 9 through 12 and 14 through 18. The Agreement may be signed electronically and in counterparts.

Contact

Questions about these terms? Contact GrowMyPractice LLC at team@growmypractice.ai or (612) 868-7253, and we will help.